Our Top 9 Marketing Strategies To Try For 2020
We are one month into 2020, and so far, you may be thinking it doesn’t look much different to 2019. That’s why we have pulled out the stops and sourced the best marketing strategies we could find. Below are our top 9 picks.
Content Creation & Distribution
Content has always been a preferred method for B2B Marketers and 2020 will be no different. According to the Content Marketing Institute 2019 trend report, 89% of B2B marketers use Blog/Short Articles to market their brands.
Robin Berendsen head of digital marketing at WehaveAnySpace said: “In fact, the majority of B2B content marketers use educational assets to nurture leads and build audience trust, which is absolution essential for inbound marketing”.
While content is important, its distribution among various platforms is what drives the content to success and ultimately builds business exposure. No surprise, LinkedIn has been selected by respondents as both the organic and paid social platform that generates the best content marketing results for their organization.
Update your content
95% of the content you create will get most of the traffic within the few days of publishing, and depending on the industry, some content can be considered old within just a few weeks, but sone can continue to drive strong traffic for anywhere from 3 – 5 years before inevitably, ceasing to add value.
Mark Webster, co-founder of online marketing education company Authority Hacker said, “After some testing, we found that making simple updates and tweaks and, most importantly, changing the date of the article to represent the newest revision made our rankings instantly jump.” In other words, it’s cheaper and less time consuming to refresh old content which is an easy win.
Use more Video
Video remained a popular digital marketing tactic in 2019 and it will remain a strong marketing strategy this year. Videos forge a strong bond with consumers, and studies show, it makes them more likely to purchase a product.
Even short and informal video clips can highlight to potential or current clients to your business. Videos can generate brand awareness, can help promote your products, share insights or even educate clients. And best of all, there are multiple formats you may wish to consider, from frequently asked questions to light bulb moments, and even animation videos.
Leverage Chatbots to deliver Service On-Demand
Chatbots are increasingly popular among buyers, but best of all can save a business time. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. According to the latest statistics by Gartner, 85% of customer service will be powered by Chatbots in 2020 and by 2020 it saved businesses over $8 Billion per annum.
The reason why AI Chatbot technology is on the rise is that many customers prefer chatbot interaction due to its prompt responsive, 24/7 accessibility and accurate responses provided.
Differentiation between B2B and B2C marketing strategy
B2B marketing strategy is sometimes seen as less appealing than B2C but that doesn’t have to be the case. B2B marketing has grown and matured, and innovative marketers are bringing B2C techniques to the B2B world.
As we move deeper into 2020, the advice is clear – refine your target customer profile to a point where you can almost predict their behaviour, and then target them through specialised vehicles that reach them at the right time and place.
Pop Up Ads
Popups can be very useful, especially for eCommerce sites. But they also might be killing sales conversions on your site; more specifically those entry pop-up ads that appear immediately on the homepage asking for your details or to subscribe to something. Not only does it drive customers away, but also slows website performance which can hugely affect your SEO rating.
In 2020 Pop-up Ads should be substituted with Push-ups Ad; a proven strategy to transform an irritating experience to a more user-friendly one. A Push-ups Ad is just like a Pop-up Ads except they slide up from the button of the screen without obstructing any visual site content.
The future of Zero-click
50.33% of the related Google searches have related to Zero-Click searches, this means more keywords are becoming less relevant, which can lower your profits and prove costly to your business. Marketers and especially PPC and SEO specialists will need to find new tactics that will allow them to manipulate the SERP result to allow Google to choose their snippet over competitors.
You may wonder what’s a zero-click? A zero-click search result is when Google provides answers and recommendations automatically on the search result. For example, if you type on the search bar “What is the temperature in Sydney, NSW?” Google will return an automatically generated result at the top of the page without having a click a link. This might be convenient for users but it’s becoming an issue for PPC and SEO Specialists as the results of AdWords and Organic search will fall low on the page.
The Revolution of Smart Speakers and Voice Search
In the last few years, smart speakers and voice search has grown significantly. In 2017 alone, $2 Billion of smart speakers were sold and it is projected that by 2022 voice commerce sales will hit $45 Billion in the UK and USA alone.
Due to the most part to privacy concerns, advertising through Smart speakers has been infrequent and insignificant. However, as the technology sitting behind it improves and their ubiquity increases, it is forecast that advertising through this channel will increase.
According to Google, 20 percent of google search queries are done through voice search, while 71% of google searches are done through the mobile platform. 2020 is the time to figure out how to optimize these technologies for the benefit of your business.
The Power of Image Search
Early in 2019 Pinterest released a new feature that leverages the power of image search. It claims that the features have been used over 600 million times in monthly searches.
Visual search has been successful not only with Pinterest but with many search engines to thanks to the ubiquity of smartphone cameras. Multiple new apps such as Google Lens can now take images and perform a myriad of powerful activities. From image searches to identify what is in the image, to translating text. These apps are in their infancy and 202 will see their use and value for smart brands increase.
These tips are likely just the tip of the iceberg. The world of marketing is ever-evolving and what is unheard of today, can be a way of life a year later. In fact, something you have no idea about can become so entrenched in your day-to-day due to the value it gives you that you wonder how you ever survived without it. The same could be said of Pegasus Systems. Once you see the difference we can make to your business, you will wonder why you didn’t change sooner. For further information about how Pegasus Systems can assist professionals within the creative, marcomms and related industries, why not learn more about our services.